
- Achieving a status as one of the best companies of attraction to potential investors to invest in the power generation industry in terms of turnover through a minimum capacity of 5,000 mW over the next 5 years
- A company with a motivated, creative, expert and responsible human capital, a learning and agile organization using modern management approaches and integrated ICT infrastructure

Mission
- Iran Power Plant Investment Company (SANA) defines its mission as an investor operating in production and supply of electric power across country and in relevant economic and commercial activities
- Drawing upon an economic rational and relying on efficient human capital, the company has sought stable and reliable profits for its shareholders and pursued value creation for society and its customers

Values
- Protecting and preserving the environment
- Respecting shareholders’ interests and rights
- Respecting the growth and development of organizational learning
- Promoting collective wisdom, synergy and individuals’ participation in activities
- Complying fully with individual and organizational discipline in all aspects
- Observing ethics and honoring human dignity (professional ethics and proper organizational conduct)